Note: Boston Globe, The (MA) - January 29, 2000 Deceased Name: ARTHUR W. SAGER, AT 95;\ TAUGHT AT GOVERNOR DUMMER ACADEMY Arthur W. Sager, a faculty member of Governor Dummer Academy in Byfield who taught business executives tips for effective public speaking, died Jan. 17 in his home in Homosassa, Fla. He was 95.
He was the author of "Speak Your Way to Success," "Why Aren't They Listening: A Brief, Easy and Entertaining Guide to Effective Speaking," and several other volumes. Mr. Sager owned and operated a consulting firm which helped more than 30,000 people gain confidence in public speaking. His clients included executives from Monsanto Chemical Co., US Steel Co., and Corning Glass.
He said speechmakers have to remember the acronym SPEC. The S is for spark, to ignite audience anticipation with the opening line. The P for purpose, to give the reason for the talk. E is for examples, to amplify the purpose with verbal pictures. The C stands for a conclusion that is forceful and definitive.
Mr. Sager joined the faculty of Governor Dummer in 1930. Over the next 39 years, he taught a variety of courses, coached the varsity football team, and founded the public speaking course and the Glee Club. Known as "The Bull" by his admirers, he was one of seven long-serving faculty members known by generations of Governor Dummer graduates as "The Old Guard."
At the outset of his career, Mr. Sager had little experience in public speaking. He did not major in speech as an undergraduate. He simply thought public speaking would be a good course to offer at Governor Dummer and started researching texts on the subject. He found many to be boring and long-winded so he designed his own courses and books that he thought were more effective.
Mr. Sager was born in Gardiner, Maine. He graduated from Bates College. After nearly failing his high school physical education classes, he took up throwing the javelin for fun and ended up placing eighth at the 1928 Olympics in Amsterdam.
An articulate man with a self-deprecating sense of humor, he said, "Everything I've ever done I knew nothing about," in a story published in the Globe on Sept. 7, 1997.
His first wife, Berta Rogers Sager, died in 1965.
He leaves his wife, Frieda; three daughters, Jean Sutton, Ellie Mercer, and Perry MacFarlane; two stepchildren, Susan Benson and John Demars; 14 grandchildren, and 10 great-grandchildren.
A memorial service will be held at 10:30 a.m. Feb. 5 in Mosely Chapel at Governor Dummer Academy.
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